Should companies invest more in design research?
91 votes
Poll Results
A.Yes, research deserves more investment
47%43 votes
B.Only for major products and services
20%18 votes
C.No, rapid testing is more valuable
33%30 votes
Why people voted
Yes, research deserves more investment
Investment should match project scale40% (17)
Research reduces costly mistakes30% (13)
Testing provides real-world insights30% (13)
Only for major products and services
Research reduces costly mistakes39% (7)
Testing provides real-world insights33% (6)
Investment should match project scale28% (5)
No, rapid testing is more valuable
Testing provides real-world insights37% (11)
Investment should match project scale33% (10)
Research reduces costly mistakes30% (9)